Divar was added to the top publishers of Tapsell

The joint partnership between Tapsell and Dewar allows businesses to run their ads on Dewar’s platform through Tapsell and access Dewar’s audience community

According to Tapsell Public Relations, in continuation of the development process of the digital advertising ecosystem in Iran, Tapsell has added the wall to its set of capacities with five years of advertising experience in Cafe Bazaar.

Behrang Tonekaboni, the senior manager of the customer success team, says in relation to this cooperation: “With the technical connection of Tapsell and Dewar platforms, the cooperation of these two groups in the field of displaying advertisements on the large platform of Dewar entered the second phase.”

He continues: “Since December of this year, following the announcement of our friends in Dewar Group about the possibility of displaying advertising banners on the Dewar platform, we have started our cooperation in this field with this platform, and one of the most successful campaigns implemented on the wall was the display of Saman Bank advertisements. Along with its 360-degree campaign, it took a large share of the show on the wall platform.”

Also he said: “now, after two months of cooperation with Dewar, with the implementation of the RTB system, the two platforms, Tapsell and Dewar, are technically connected online and instantly, and the cooperation in The field of advertising banners has entered the second phase. In the current phase, it is possible to display ads with targeted categories and searches by province and city.”

The statistics published by Divar in 2022 show that the number of users who have opened this platform has increased by 20% compared to the previous year, from 44.1 million to 53.1 million, and actually per Every Iranian family has two mobile phones that have opened the wall application. On the other hand, this year alone, about 140 million ads have been published on the wall.