The specialized meeting of the third millennium of novin parsian was held this morning in the presence of Parsian Bank and Data processing managers at the experience studio
According to the Iran digital economy annotation, Dr. Towfighi, CEO of Parsian Data Processing, Dr. Khodakarmi, Vice Chairman of the Board of Directors of Parsian Data Processing, Vahid Razazpour, CEO of Ati Shahr smart Iranian Company and Dr. Rafiei, CEO of Parsian Financial Group were present at the specialized meeting of the third millennium of novin parsian.
Dr. Towfighi explained the actions of this company in the field of digital transformation in line with the vision and mission of Parsian Data Processing Group. Further, while defining the digital transformation in the field of banking, he stated that the goals of this group of digital transformation are to improve the customer experience, analyze data, automate processes, etc.
Then, Towfighi reminded that Parsian Data Processing Group’s experience studio, as a solution for digital transformation in the banking industry, has been able to successfully pave the way for the development of the technology ecosystem and innovation in the bank.
After that, Mehdi Ojani, director of the experience studio, while referring to industrial revolutions, said: “In the banking industry, the progress gap based on the current world method in the country is less than in other industries. In Generation Z, about 81 percent were looking for a banking solution to solve their problems.“
Regarding this generation, he added: “In this generation, gender equality, redesign of job roles, employer brand and the use of technology in modern education are happening. During their working time, this generation will experience 18 jobs in 6 different organizations and will cause transformation. The third millennium will experience digital transformation with the help of this generation.”
Panel of the third millennium of novin parsian
In this event, a panel was held with the presence of Dr. Abolfazli, digital transformation consultant, Dr. Mojtahedi, vice president of business development, Dr. Daliri, vice chairman of the board of directors, Dr. Mousavi, vice president of innovation and data processing technology of Parsian and Mehdi Ojani management.
Dr. Abolfazli said while referring to digital transformation: “In digital transformation, business models have changed and only 20-30% of this transformation is dedicated to technical issues. It is not possible to create transformation with the view of the past and only using technology.”
He added: “The transformation first happened in Telecom, then it reached the media and finally it entered the bank.” Generally, the implementation of new programs requires management changes. We should not just use what we have, for example, Neobank is the same as internet banking and does not have a new service. In this case, it is better to do nothing. “I think there has been no change in the country’s banking system yet.”
Mojtahedi criticized this opinion and said: “Let’s try to have a positive view. Digital transformation is a big process and cannot be expected to happen quickly. We are still walking in this space, but we are on track.”
Courage in answering the question, what if the concept of digital transformation was not there? He answered: “There is this positive thing about Iranians that every new technology in IT comes up in the world, IT guys will go to it even if they don’t know the reason for using it.”
Mousavi added: “The environment of technology growth in the world is changing. The essence of digital transformation and its changes is people and their technical knowledge. Banking is ranked second and is a service industry to meet people’s needs. If it can’t meet these needs, it will be removed soon, especially when blockchain technology comes along.”
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