Yektanet and Adtrace unveiled a new retargeting ads and product within their application. This product allows businesses and advertisers to identify the users who have been in contact with their application before, through Adtrace data, and display their targeted ads to these users with the help of a unique panel.
Yektanet and Adtrace launch new retargeting ads feature for app growth
According to Iran digital economy annotation, Adtrace is an attribution platform in the country’s mobile marketing industry and it is used in 3 main areas of identifying user installation sources, analyzing the behavior of users within the application by separating installation sources, and identifying fake installations.
This cooperation is a new step in the expansion of advertising activities within the Yektanet’s application. By using the accurate data recorded in the admin panel, along with the unique potential of in-app advertising with access to more than 12,000 ad publishers, retargeting application users is the right solution for businesses to grow their application or product. Previously, it was possible to measure advertisements based on the amount of clicks and the amount of action received (including installation, account opening, purchase, etc.), recently the retargeting feature has been added to this service.
Advertisers can find a more precise point of contact with the intended user by setting their requested event, and it will also help to return churned users. Advertisers can implement retargeting campaigns according to their business goals and strategies and the behavior of their users; For example, an advertiser can target users who have installed a business app but haven’t opened an account or made a purchase yet, and get the desired action.
Advertisers can use the retargeting advertising feature in the application by using the data recorded in their Adtrace’s panel and referring to the Yektanet’s panel.
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