Sadegh Mohammadi, the CEO of Mediana, during the competition for the best advertising SMS of the year, in which the three best advertising SMS of 2023 were selected, announced that this company is the leader of the SMS advertising market
According to Iran digital economy annotation, Mediana held the “Best SMS of the Year” contest from March 1st to 21st. During this competition, writers and copywriters had the opportunity from March 1 to 10 to participate in the competition by sending the attractive text messages they sent to their business customers.
During this period, Mediana received more than 800 text messages from 364 authors and 255 brands, and the judges, Hossein Wojdani, Hossein Vahadani, and Aylar Razzaghi, selected 15 of these text messages, and finally, the top three promotional text messages were selected by the public’s vote.
Out of a total of 4462 SMS, Arezoo Darzi from Diver (the wall) company won 1224 votes for the SMS “On top of the wall, everyone can see you!” “Buying Ladder Packages” was selected as the best advertising SMS of the year.
Mohammad Fazlullah Tabar from Banimode also received 1,135 votes for the text message “How is the most handsome member of the Fazlullah Tabar family?! ✅ Up to 70% Koton discount for a first-class style, waiting for you” won the second place.
Also, Saeed Abbasi from Haj Khalifa with 851 votes for the text message “We offer from the bag of the Khalifeh… 🧳”Haj Khalifeh Yazdi Sweets” (original) 🥧 Various types of baklava, qottab, and almonds 🍫 Free delivery only until the end of the week ⏳ Easily order from the link below»” in He stood in third place.
Mediana awarded 100 million tomans to the first, 40 million tomans to the second, and 10 million tomans to the third.
Sadegh Mohammadi, the CEO of Mediana said at the awards ceremony of this competition: “As the leader of the SMS advertising market, with the aim of showing the importance of advertising SMS and increasing the attention of businesses to the content of SMS as one of the most important mediums of customer attraction and retention, Mediana considers every “Hold this event on an annual and wider basis with a look at the content in other customer attraction and retention channels.”
He also said: “The competition of the best SMS of the year is an opportunity to recognize the best writers and it helps businesses to benefit from their art and ability by recognizing these people. We hope that in the coming years, the contest will be held with the presence of more participants and copywriters, so that in addition to creating competition, it will show businesses the importance of inserting the right SMS to attract the audience.”
Tayyebeh Rasulzadeh, Mediana’s marketing manager, also said about the SMS selection process: “After the 10th of March, the judges of the competition had 4 days to score each SMS separately. The text of each text message without the author’s name was sent to the judges, and each judge recorded his score for each text message based on the indicators he announced at the beginning of the comparison. After that, in a 4-hour session, the top 15 text messages were selected with the common opinion of all three judges, and finally, 15 text messages were put to the public’s vote.
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