According to IDEA, While Trendyol is a successful e-commerce company in Turkey, it’s a familiar name for Iranian buyers of foreign fashion and clothing items. Despite the ban on importing clothes and personal hygiene products, from Iranian official and online stores, the demand for these items is met through unofficial Trendyol sellers.
Trendyol’s annual share of the fashion market in Iran reaches one billion dollars, and a significant portion of Trendyol’s sales in this sector are directly and indirectly shipped to Iran.
The cost of purchasing and shipping goods directly from Turkey to Iran is borne by Iranian buyers, and services like returns are not available.
Trendyol, without a direct presence in the Iranian market and offering services to Iranian users, emerges as a major winner in the policy of banning the import of fashion and clothing items.
The company experienced a 45% growth in orders last year and, just a few days ago, Alibaba announced a further $2 billion investment in it.
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