Alibaba Travel Company has announced the cities of Tehran, Mashhad, Shiraz and Kish Island as the most important cities in Iran in terms of domestic travel by publishing the statistics related to the travel of its users during Nowruz holidays.
According to Iran digital economy annotation, considering the high market share of this company in Iran’s tourism market, this report can be considered a good reference for analyzing the travel behavior of Iranians during Nowruz holidays.
The most popular domestic cities
According to this company, Tehran has been registered as the origin of purchased tickets by a large margin, and most of Nowruz travelers’ trips started from Tehran.
Mashhad has earned the title of the most frequented destination, but in the accommodation sector, by checking the number of reserved hotels, Shiraz ranks first and holds the record for the most accommodation for Nowruz travelers.
Kish, a popular destination for tourists
The statistics related to Alibaba’s tour product, compared to the statistics presented in 2022, show that Kish tours are still the first choice of travelers who use tours for their trips and prefer to have their trip in the form of a complete package.
Istanbul, the most visited foreign destination
In the section of statistics related to foreign trips, Istanbul is at the top of the choice list of Iranian travelers. The most foreign flights, the most booked hotels, and even the most searches for foreign flights and hotels belong to Istanbul.
Perhaps, reasons such as Turkey’s neighborhood with Iran, not needing a visa, and overall ease of access to this destination can be considered as the reason why Istanbul is the record holder for Iranians.
The public relations of Alibaba Travel Company said about the published statistics, “In general, a significant part of the trips in this time period belong to travelers who travel to their hometowns, and the other part includes leisure trips. Investigating the recurring trends in the travel behavior of different groups of travelers can provide a good perspective for tourism industry activists to create more suitable facilities and programs for the next similar vacation periods by knowing more about the needs of travelers.
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