Since the first of July, in order to improve the experience of personal users and deal with fake and duplicate ads (spam), Divar has changed the quota of free ads from monthly to yearly.
According to Iran digital economy annotation, Each personal user has the possibility to publish 73 free ads based on their national code in different categories of Divar. This number has been determined with the aim of meeting the needs of personal users to use Divar’s services, and this is the reason why more than 75% of users use Divar completely free of charge.
Previously, users in each category of Divar had a certain amount of free ads on a monthly basis, and if they ran out of that month’s quota, they had to wait until the next month to use it again.
According to Divar‘s newsroom, with this change, now personal users who need more free ads on special occasions (such as moving furniture) can use this quota all at once or throughout the year. The free ad quota is one of the features that Divar has developed from the beginning with the aim of meeting the normal needs of users. This quota is only assigned to users whose use is considered personal by Divar.
Divar’s surveys showed that the free monthly ad quota did not meet the needs of these users. To further satisfy personal users and respond to this need, now with this change, users can more freely use their quota for the whole year and meet their needs. This change has been communicated to users through the “My Ads” section located in the “My Divar” menu, where they can view their annual quota of free ads in each category.
Out of a total of 67 million annual users of Divar (exclusive mobile phones), about 22 million users are advertisers. 75% of these 22 million people publish their ads completely free of charge; 20% use both free and paid advertising services, and only 5% of advertisers who use Divar for business pay for all their ads.
Preventing abuse and publishing duplicate ads
Changing the quota model of free ads also improves the quality of Divar ads list by preventing the publication of duplicate ads, and users can find the product or service they want more easily than before. For example, Divar’s reviews in the digital goods category showed that users who had more than 10 ads had 30% of their ads duplicated.
The change of the free advertisement quota model was implemented on a trial basis in the two cities of Yazd and Qazvin before the nationwide implementation, which resulted in the satisfaction of the personal users of these two cities. During this trial period, the majority of users who reached the limit of the annual quota were those who published repeated ads or intended to use this quota commercially.
Some users used to publish repeated ads using the free monthly quota, which wasted other users’ time and made the buying and selling process difficult. With the implementation of the new model, these routes of abuse are more limited and the number of duplicate ads is reduced, making it easier and faster for users to buy or sell their goods or services.
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