The 10th edition of the “Rite of Appreciation for Iran’s Public Relations Leaders” awarded the special award of “Senior Excellent Communication Manager” to Irancell CEO Bijan Abbasi-Arand
In this festival, Irancell also received the 6-star golden statue “Iran’s best public relations” for the sixth time.
According to Iran digital economy annotation, on Saturday evening, March 1, 2024, the closing ceremony of the 10th cycle of honoring the leaders of Iran’s public relations, with the presence of Mohammad Mehdi Baradaran, Deputy General Industries of the Ministry of Industry, Mining and Trade, Bagher Sarokhani, CEOs of organizations and industries, and a number of communication activists.
And also the reading of the message of the President of the International Public Relations Association (IPRA) was held in the main hall of the International Broadcasting Conference Center.
In this ceremony, according to the jury’s vote and by obtaining the highest necessary points from expert evaluations, the special award of “Senior Communication Excellence Manager” was awarded to Irancell CEO Dr. Bijan Abbasi-Arand. Also, in this ceremony, based on the expert evaluations, Irancell received the 6-star golden statue for excellence in public relations by obtaining the most points among the participants.
In this evaluation, Irancell’s public relations “due to its commitment to excellence and on the path to excellence, based on the QMPR model and obtaining 815 points according to the votes of auditors and evaluators and receiving 6 stars”, has been recognized as worthy of receiving the golden statue of excellence.
Also, in a part of this ceremony, the message of Ms. Natasha Pavlovich Boya, President of the International Public Relations Association (IPRA) was read. In this message, the head of IPRA considered public relations as playing a fundamental role in all aspects of individual, interpersonal, social and organizational relations, which should always and intelligently move towards excellence and excellence and improve quality and effectiveness day by day.
In this ceremony, the Deputy Minister of Public Industries of the Ministry of Security, pointing out that industries are the drivers of all areas, said: Defining the model of excellence for public relations, along with innovation and customer-oriented processes, is a valuable task that we hope industries will be the drivers of.
Appreciation of a lifetime of scientific achievements of Professor Bagher Sarokhani, the father of Iranian communication sociology, was also one of the other parts of this ceremony. Pointing out that they are the leaders of sustainable development architects, he said: Congratulations to each and every one of you selected. Excellence in public relations is our daily adaptation to the new world. Metaverse, artificial intelligence, Internet of Things and new technologies bring about the transformation in communication more than before and the leaders of public relations are a part of this future change.
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