Ramin Layeghi CEO of SnappGrocery believes that the fast delivery of goods was one of the things that led to the significant progress of Snapp during the Corona period and when people were used to shopping in person, and the consumer easily realized that he could not go to the supermarket to get the goods he needed.
According to Iran digital economy annotation, in his speech on the second day of the Inotex event, Ramin Layeghi, the CEO of SnappGrocery, initially explained the reason for the addition of “Grocery” to Snapp: SnappGrocery is a combination of Snapp Market and Snapp Express, which last year combined these two similar parts under a holding company called SnappGrocery and currently about 100,000 orders are registered in SnappGrocery every day. The difference between SnappGrocery and other competitors is that Snapp includes all online services, and what people don’t see from the outside is the difference between a supermarket service and a Snapp Market service. These two infrastructures are also different from each other and in a market where usually every service has gone in the same direction, few services can provide what Snapp has done; In fact, the point where we are far from a big company like Ocado is the hardware position, which we do not have the power to manufacture in Iran.
How was SnappGrocery able to sustain its business?
Layeghi said: The first change for Snapp started during the Corona period. During the Corona period, we focused on fast delivery of goods, and this led to the significant progress of Snapp. The consumer easily realized that he can not go to the supermarket to get the goods he needs, but still consumers are more difficult to get the goods online, and one of the reasons can be related to the freshness of the goods. During the Corona period, due to high orders, Snapp experienced about two thousand job interviews.
According to him: Snapp Market has a complex infrastructure that few companies in the world can get two thousand orders from a store that sells offline. I claim that it is very difficult to do this in the world. But fortunately, in this process, supermarkets have realized that they should join the online space, and apart from simple logistics, a lot of knowledge has been added to these supermarkets, and brand building has become attractive to them.
Can the current logistics situation meet your needs?
Ramin Layeghi said: One of the most complicated retail sales of FMCG or fast-moving consumer goods is their fast delivery. Logistics must move in step with online services, and we are always concerned that our goods must reach the customer first so that we can take order In this regard, we have Snappbox available in SnappGrocery and we have also talked with other logistics companies such as “Miare”, but the problem is that Snappbox, as a partner of SnappGrocery, sometimes loses the ability to fulfill this responsibility, how is this possible? Can another partner accept this responsibility?
What will SnappGrocery look like in the next five years?
Finally, Layeghi added: This depends on the country’s situation, but I predict that Snapp will grow significantly and traditional sales will completely lose their effectiveness. In the next five years, Snapp will grow a lot with its partners, including supermarkets, and Snapp will go to other cities and towns apart from Tehran.
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