According to the public relations department of Snapp Group, the company allocated a total of 2.5 million dollar to its social responsibility activities in 2023.
Since its inception, Snapp Group has placed special emphasis on corporate social responsibility, striving to take actions that align with accountability, concern, and responsiveness to the needs of society.
Exemptions and Discounts: Initiatives Aligned with Snapp’s Business
In an effort to provide facilities for driver and passenger users, Snapp continuously implements various exemption and discount plans. According to the company’s annual report: ‘In 2023, disabled driver users, war veterans, martyrs’ families, and individuals with MS and thalassemia were exempted from paying over 1.9 million dollar in commissions. More than 20,000 driver users benefited from this initiative, resulting in approximately 20 million successful trips.’
Additionally, SnappRide continuously strives to offer special discounts to passenger users on various occasions. In 2023, this included special discounts for charitable organizations, free medical travel with Snapp for the Novin Medical Charity, and discounts for attending charity events. The total value of discounts provided to passenger users amounted to 7500 dollar.
According to Snapp Group’s 2023 performance report, SnappDoctor also provided a special discount valued at 215000 dollar for 2,000 disabled users, allowing them to access online medical and psychological consultation services and online medication orders.
Nikookari Club: An Opportunity for Snapp Users to Participate in Charity
Nikookari Club is another initiative aligned with the super app’s business, operating under the slogan ‘A product for all needs.’ In 2023, the club implemented projects worth 78000 dollar in areas such as children, development of underprivileged areas, and the environment. These projects included support for homeless children, medical and rehabilitation support for disabled children, medical support for children with epidermolysis bullosa, welfare support for children and teenagers in Sistan and Baluchestan, protection of endangered animal species, and medical support for children with cancer.
Snapp’s Social Support Initiatives: Meeting Community Needs
Snapp Group strives to allocate its social support to various target groups on different occasions. In 2023, the value of Snapp Group’s social support initiatives exceeded 173000 dollar.
These initiatives include building a school in memory of a colleague, providing scholarships for talented driver users, participating in the development of women’s self-help groups in Chabahar and Dashtiari, conducting skill-enhancement courses in underprivileged areas, Snapp Supermarket’s contribution to meeting the needs of low-income families, SnappFood’s efforts to raise awareness about food waste, and SnappBox’s involvement in a project to reduce air pollution in Isfahan.
Accessibility: Equal Opportunity for All
Additionally, SnappRide has made its driver and passenger apps accessible for individuals with disabilities, aiming to create equal opportunities for all its users. By adding new features to the Snapp app, it has facilitated access to services for passengers and drivers with disabilities, providing greater societal participation for blind or visually impaired passengers, deaf or hard-of-hearing passengers and drivers, and passengers and drivers with mobility impairments. So far, over 13,000 driver users and more than 45,000 passenger users have registered their disabilities in the app.
SnappFood, after holding several meetings with blind users, tested its app for compatibility with screen reader programs and made initial improvements to enhance the app’s performance with screen readers. The SnappFood product team plans to take further steps to improve app accessibility.
Snapp Group has emphasized that it will continue its social responsibility activities this year with the goal of supporting various groups and communities.
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