Khanoumi’s 10th birthday was accompanied by a massive sales and advertising campaign that yielded remarkable results.
According to Iran digital economy annotation, In this campaign, Khanomi was able to establish its position as the largest online store in the field of cosmetics by offering high sales and significant discounts. In addition, cooperation with reputable brands and the use of environmental and online advertising brought important achievements to this store.
Results of sales and advertising campaigns
Wide sales and discounts
In the period from 10 to 6 June, Khanoumi managed to sell 601,000 items by offering more than about 900 thousand dollors. It is worth noting that Khanoumi’s site has become one of the main sources for online shopping in the field of cosmetics by offering more than 20,000 types of products from 800 reputable brands.
Conversion rate and audience
One of the highlights of the campaign was the 6.6% conversion rate on the first day of the birthday auction. Khanoumi currently has nearly 3 million unique users and more than 1.5 million loyal customers. Also, Khanoumi’s Instagram page with 5.6 million followers and 36 million impressions shows the high power of this brand in the virtual space.
Environmental and online advertising
In its 10th birthday campaign, by using 102 billboards in 3 provinces of Tehran, Mazandaran and Gilan and cooperating with Veche, Hydroderm and Victoria Rose brands, Khanoumi was able to display her presence in these areas. Also, Khanoumi’s message was heard 374 million times in online media, which shows the wide impact of this campaign in virtual space and online media.
Special collaborations with reputable brands
Miogold: gold and beauty at the service of Khanoumi
On the occasion of Khanoumi’s 10th birthday, Miogold designed an exclusive gold collection inspired by Khanoumi’s birthday theme. This collection consisted of 12 unique pieces with pink color and cosmetics design, which were displayed in the dedicated showcases of the site and all physical Miogold branches. This collaboration showed the intersection of beauty and art in Khanoumi’s campaign.
Quiz of Kings: beauty questions and answers
On the occasion of a Khanoumi’s 10th birthday, Quiz of Kings unveiled a special season of Quiz Plus called “Quiz of Queens”. In this season, specific questions in the field of cosmetics, health and beauty were shown to the audience in different categories, which helped to improve the knowledge and awareness of the female audience.
Taghche: Skin and mind care
Taghche played a special role in this campaign by focusing on the relationship between external and internal health. In this collaboration, the main message emphasized the need to take care of the skin while listening to an audio book. The use of social platforms, Push Notif and SMS to convey this message increased the awareness of the female audience.
Medrick Studio: Game and beauty
Medrick Studio, which is known for the games Bagh Goli and Bagh Golshifteh, collaborated on Khanoumi’s 10th birthday campaign. For the first time, Product Placement was used in these games, and the element of Khanoumi’s birthday was added to the logo of both games. This creative collaboration was able to attract the attention of young audiences interested in mobile games towards Khanoumi.
Khanoumi’s 10th birthday campaign ended with remarkable results. Increased sales, extensive discounts, and extensive advertising in online and environmental media, along with effective collaborations with reputable brands, were among the achievements of this campaign.
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