Jabama Reports 3.5x Increase in Sales for 2023
According to Jabama’s 2023 report, the number of users has tripled and sales revenue has increased 3.5 times compared to the previous year. The number of hosts has nearly doubled, and their income has tripled. Additionally, the average amount per reservation was approximately 3 million Tomans.
The report indicates that the market for non-hotel accommodations in Iran grew by nearly 1.5 times compared to the previous year. Although the total number of reservations remained similar to 2022, the average value of these reservations experienced a 1.5-fold increase.
According to the 2023 report, 98% of Jabama app users are on Android devices, while only 2% use iPhones. Over the past year, app installations have doubled, meaning at least 70% of new Jabama users made their reservations through the app. Jabama’s growth on Google has also increased by 2.5 times.
Top Cities based on this report
The city of Ramsar has the highest number of accommodations, and, as in previous years, more than half of Jabama’s users are residents of Tehran. Tehran holds the title for the most searched city, the highest number of reservations, and the highest reservation amounts. Additionally, Tehran has received the most ratings and reviews from users.
After Jabama Announced Its Independence from Alibaba Group in 2019, It Shifted Its Business Model from Hotel Rentals to Eco-lodge and Villa Rentals
According to Jabama’s 2023 report, villas continue to account for nearly 40% of Jabama’s accommodation types, while hostels are the smallest segment with a 1% share. The highest number of hosts are active in Gilan and Mazandaran, followed by Alborz, Tehran, Isfahan, and Hormozgan (Qeshm, Hormoz, and Hengam) with the most accommodations. Additionally, the number of cities hosting Jabama accommodations has doubled.
Top Users on Jabama
The most adventurous user has made 38 reservations in 38 different accommodations, while the most conservative user has stayed in only one accommodation 36 times over the year. The most travel-loving user has made 17 reservations across 15 different cities. The most organized user booked their accommodation 61 days in advance, whereas the most last-minute user chose and booked their accommodation just 4 minutes before their stay. Most of users are aged between 18 and 34 years.
Instagram Insights
According to the 2023 report, their Instagram followers and engagement rate have doubled, with a larger share of followers being women. The most viewed post on their page has received 14 million views, and their most popular post has garnered 612,000 likes.
Customer Support
The duration of conversations for customer support and the number of answered calls have experienced a 2-fold increase compared to 2022.
Jabama also hosted approximately 700 health tourists in the past year, most of whom traveled from Sistan and Baluchestan, Kurdistan, and Khuzestan to cities like Tehran, Yazd, and Shiraz.
This report is dedicated to the people of Sistan and Baluchestan and includes an overview of the culture and tourist attractions of the region. Alongside the business growth figures, the report narrates the stories of the people, the colors, flavors, and traditions of Chabahar. Going forward, Jabama plans to focus on the stories of cities with high tourism potential and, in addition to storytelling, will work to create conditions that foster the growth of their tourism economies.
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