Divar has unveiled a new tool called ‘Pele’ to boost ad views, helping users sell their goods or services faster and more easily.
‘ladder’ has been a well-known and popular tool for users to increase ad views on Divar. Now, ‘Pele’ has entered the scene as a new feature to help users increase their ad views and get more calls.
With ‘Pele,’ your ad will randomly, but fairly, appear in one of the top 1 to 2 positions on the list during the period you specify, making it more visible. Currently, ‘Pele’ can be purchased for a duration of one, three, or seven days.
For example, if you purchase a seven-day ‘Pele’ for your ad, during those seven days, your ad will appear in the special ‘Pele’ positions at various times.
This feature is currently available to users in the cities of Rasht, Ahvaz, Kerman, Tabriz, Mashhad, Karaj, Tehran, and all cities in Mazandaran Province, and it will soon be available nationwide.
To use ‘Pele,’ you can go to the Ad Management section and select ‘Increase Views with Pele’ to purchase your desired package.
What’s the difference between ‘Pele’ and ‘ladder’?
‘ladder’ is a familiar concept to almost everyone. When you ‘ladder’ your ad, it moves to the top of the list, leading to more views and calls for a short period of time. However, as new ‘ladder’ ads appear, your ad gradually moves down the list in its category, resulting in fewer views over time.
With ‘Pele,’ however, your ad is randomly placed at the top of the list and in relevant searches during the time period you selected.
Instead of a brief spike in visibility, ‘Pele’ rotates your ad to the top positions over the course of one, three, or seven days, providing you with higher visibility and more calls over a longer period.
With ‘Pele,’ the views on your ad can potentially multiply several times more than with ‘ladder.’ Ads boosted with ‘Pele’ not only appear in the special ‘Pele’ position but also continue to be displayed in the regular ad listings.
‘Pele’ is not intended to replace ‘ladder.’
Anyone can use the new ‘Pele’ tool to increase their ad views, but it is especially beneficial for businesses. For example, consider a service-based business that offers its services daily. Previously, the only option for this business was to regularly use ‘ladder’ to keep the ad visible and ensure adequate views throughout its duration.
This process required significant time and energy. Now, however, this business can purchase a seven-day ‘Pele’ for its ad and be confident that during those seven days, the ad will periodically move to the top of the list, ensuring good visibility. The same applies to store ads for selling products. Individual users can also use ‘Pele’ whenever needed, with no restrictions in this regard. Additionally, ‘ladder’ will continue to be available, and the two tools have different applications, so ‘Pele’ is not intended to replace ‘ladder.’
Key features of ‘Pele’:
Random and fair display of ads in the top positions
Option to choose a duration of 1, 3, or 7 days
Potential for more views and calls compared to ‘ladder’
Suitable for businesses and individual users
Differences between ‘Pele’ and ‘ladder’:
Better distribution of views and calls over time instead of a sudden spike in a short period
Reduces the need for constant ad management and frequent use of ‘ladder’
Optimized display for longer time periods
Goal: More consistent distribution of ad views
When a user boosts their ad with ‘ladder,’ a large portion of the views and calls typically comes within the first few hours. This quick spike in views is ideal for those looking to sell their items as fast as possible.
On the other hand, some users prefer to receive a steady stream of views and calls throughout the day instead of handling a large volume of calls in a short time. With ‘Pele,’ instead of constantly competing to stay at the top of the list, Divar will periodically move your ad to the special position during your selected time period. This is a significant difference between the use of ‘Pele’ and ‘ladder,’ allowing users to choose the right tool for boosting their ad views depending on the type of ad they have.
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