In 2018, Digikala Group invested in the startup “HomaPay” and thus DigiPay was born.
DigiPay Introduction
Year of establishment: 2018
Field of activity: BNPL
According to Iran digital economy annotation, DigiPay operates in the field of installment services and providing microcredits to users. Installment purchases were added to DigiPay’s portfolio in 2019, and users could receive credit for installment purchases from Digikala by presenting a check and without the need for a guarantor.
Until today, DigiPay has allocated microcredit to more than 237,000 users to purchase installments from Digikala. The amount of credits allocated to DigiPay users from the beginning to today has been close to 27 million dollors. Until today, the loans granted to DigiPay users are at least 100 dollors and at most 600 dollors, and users go through the process of registration, submission of documents, receiving loans, purchases and repayment of installments in an offline process.
DigiPay’s BNPL service was activated last year, and in less than three weeks, more than 27,000 users applying for this service were granted credit. Also, BNPL service of DigiPay organization was activated from the beginning of 2022.