Digikala published its annual report for the year 2023. In this report, Digikala analyzed various aspects of its operations, and a review of the provided statistics indicates that the company’s growth continues unabated, as in previous years.
According to the 2023 report, the share of online retail in Iran’s total retail market has reached 6%, with Digikala alone holding a quarter of this share. On average, Digikala had 5.5 million daily visits in 2023. The nominal sales of Digikala sellers increased by about 63% during the year, reaching an average of 588 million tomans per year. The report also states that over 12.5 million product variations are offered by more than 418,000 businesses on this online store. Here are some key highlights from the report:
Daily Visits:
In the past year, Digikala averaged 5.5 million daily visits, with an average of 3.5 million daily product searches.
Product Diversity:
The report mentions that more than 12.5 million product variations are now being offered by over 418,000 businesses on Digikala.
Second-Hand Goods Section:
Digikala’s 2023 report also highlighted the introduction of new features, such as the launch of a second-hand mobile phone buying and selling section, which is expected to continue growing in the coming year.
Remarkable Seller Sales:
The report also analyzed user behavior and popular brands among Digikala customers in various categories. The 2023 report provided significant statistics about sellers, now referred to as “Digikala’s seller partners.” According to the report, the average sales of these partner sellers increased by 63% compared to the previous year, reaching 588 million tomans.
Growth of Small and Local Businesses:
The report paid special attention to local sellers who sell their products on this platform from different parts of the country. One local seller earned 9 billion tomans through Digikala last year, making them the top local seller in 2023.
Perspectives from Various Personalities:
In addition to the statistics presented in the 2023 report, prominent figures in IT, politics, sociology, economics, and other fields shared their insights in brief notes regarding the data and analyses featured in the report. Digikala also interviewed some of its key customers and sellers who had interesting stories to tell.
Special Focus on Generation Z:
The 2023 report includes two new chapters not previously covered in Digikala’s annual reports. One of these chapters focuses on “Generation Z.” This chapter examines the shopping behavior of Generation Z on Digikala, providing statistics such as the most expensive and cheapest purchases, the products they searched for the most, their preferences, how their shopping patterns differ from other generations, and more.
Digikala is Not Just About Tehran:
Another new chapter in this year’s report is “Digikala is Not Just About Tehran,” which highlights Digikala’s nationwide activities in Iran. The report shares interesting statistics such as 5.1 million Digikala customers outside Tehran, 16.4 million orders delivered to other cities, and more. These new chapters demonstrate that Digikala has not only reached all parts of Iran but has also played a significant role in shaping the lifestyle of the country’s youth.
From Supply and Distribution to Social Responsibility:
In other chapters of its annual report, Digikala discusses topics such as social responsibility, products and brands, supply chain and distribution, and other important issues related to the largest online store in the country.
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