At the end of 2023, in order to control the price of meat in Nowruz and Ramadan, the supply of meat began to be regulated in the market and it is still going on.
According to Iran digital economy annotation, the problem is that only chain stores and fruit and vegetable markets are allowed to supply and sale of meat market-regulated. In other words, online stores, with all the benefits and role they can have in the proper and fair distribution of market-regulated meat, are not able to supply these meats. At a time when online shopping has become a part of people’s new lifestyle.
The traditional distribution of meat has led to the formation of long queues in chain stores and fruit and vegetable markets, where many of those who stand in these queues for hours are elderly people. Queues where it is unprofitable to stand many times because it is not clear when the meat will be distributed and sometimes after standing in line for a long time, people hear that the meat will not arrive today or that it has run out and they have to return home empty-handed.
On the other hand, even though it has been announced that each person can buy meat only once and for a certain amount with his national card, many still break this law by cheating. There are those who stand in line with all their family members and buy several kilos of meat, or some sellers secretly keep meat for their friends and acquaintances.
All this has caused the confusion and dissatisfaction of buyers and people who stand in queues hoping to buy meat at a lower price.
The isuue is that these problems can be controlled in reliable online stores. Because the buyers are aware of the amount of stock and they are even notified when the product is available, there is no need to stand in line to buy meat, and by registering the national code, no one can buy more than the allowed amount.
Digikala, as the country’s largest online store, offers both consumer and supermarket goods and has the possibility of selling market-regulated meat, but this online store has not yet been given permission to sell these meats.
Masoud Tabatabei, the CEO of Digikala, says: “Internet stores with their own special capabilities have the possibility of fair distribution of items needed by people. Digikala can help the government to solve the problem of buying meat that many people are struggling with. In these years, meat has been removed from the shopping basket of many people, and the meat market-regulated should solve this problem to some extent, but the old problems of meat distribution still remain. “Problems that online stores such as Digikala have the tools and facilities to solve and can help people more easily access red meat at a reasonable price.”
With the facilities that reliable online stores like Digikala have, the buyer is aware of the amount of meat available, and there is no need to stand in line to buy it. Even by choosing an option, the buyer will be informed of the availability of meat.
On the other hand, due to the lack of internet stores, people all over Iran can access an important product such as meat.
Another advantage of online stores in the supply of meat market-regulated , with the purchase amount of each buyer being known and with the registration of the national card, no one can buy more than the specified amount of meat.
Using the facilities and capabilities of online stores will ensure a fair distribution of meat in expensive days, and people can access one of the most important food items they need more easily and regularly.
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