Digikala has recently unveiled a new incentive program to appreciate the publishers on the Affilio platform.
This program is designed to reward Affilio publishers with bonuses in addition to their regular commissions, based on the growth in their affiliate sales orders.
Details of the Incentive Program
According to this program, if a publisher generates more orders in the current quarter compared to the previous one, they will receive a bonus equivalent to their quarterly growth percentage, up to a maximum of 100% of their average monthly commission from the previous quarter. For example, if a publisher had 1,000 orders in the spring and increases their orders to 1,400 in the summer, and their average monthly commission in the spring was 40 million tomans, they would receive 40% of this amount, equivalent to 16 million tomans, as a bonus at the end of the quarter.
Objectives of Launching the Seasonal Incentive Program
The primary goal of this program is to motivate Affilio publishers to increase their activity and generate more orders. This initiative can significantly boost the income of the online content creator community and also substantially increase Digikala’s sales. Moreover, this program reflects Digikala’s commitment to supporting Affilio publishers and recognizing their efforts to drive sales and improve performance.
Role of Affilio in Digikala’s Marketing
The Affilio platform, as Digikala’s affiliate marketing arm, plays a crucial role in the marketing of this e-commerce giant. Affilio publishers create content and advertisements that introduce Digikala’s products to customers, earning affiliate commissions on successful orders. This profitable collaboration between Digikala and Affilio publishers is a key factor in content creators’ revenue generation and Digikala’s success in the competitive e-commerce market in Iran.
Comments from Digikala and Affilio Managers
Shiva Haghverdi, Head of Ads and Affiliates at Digikala, commented on the program: ‘The seasonal incentive program was created to motivate the growth of Affilio publishers. Providing a platform for publishers to grow and encouraging them to move forward allows them to focus more on affiliate marketing and continuously increase their income.’
Keyvan Shafaghi, Customer Success Manager at Affilio, added: ‘The new incentive program offers a unique opportunity for publishers to focus more on their content strategies and link-building to achieve better results. This initiative will not only help increase publishers’ income but also lead to sustainable and long-term growth in our collaborations.’
Digikala’s seasonal incentive program for Affilio publishers is an effective step toward encouraging more activity and generating more orders. This program can help grow online businesses and increase Digikala’s sales, playing a significant role in the development of digital marketing in Iran. New publishers can also sign up and take advantage of this program through the Affilio panel.
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