During the “DigiFy Click” campaign, “DigiFy” managed to attract users almost 2 times its initial target.
According to Iran digital economy annotation, in 2022, due to the increasing pressure caused by the tightening of Internet restrictions and filtering on businesses, the store maker “DigiFy” launched the “DigiFy Click” campaign, during which it was free to build a site with DigiFy. In this campaign, this store builder has tried to make the site building process as simple and easy as possible in 6 steps. Now, DigiFy has published a report of this campaign, which shows interesting data.
The realization of 192 percent of the campaign
DigiFy had set a target to attract 30,500 users before starting this campaign, but in the end, 58,812 users registered in DigiFy, which was 192% of the initial target. Of this amount, 9 thousand and 72 sites were built with DigiFy, and 1,236 of them are for sale.
Click ads and banners are at the top of the attraction statistics
According to the DigiFy report, users have been attracted to this campaign more than any advertising channel through display, i.e. banner and click ads. After this channel, social networks with a share of 28% and SMS with a share of 26% have attracted the most users.
In order to attract users through social networks, DigiFy produced two videos for Instagram: one video with the collaboration and execution of 4 technology influencers and the other video was custom produced by one of the video production studios.
Users watched the influencer’s video for a total of 30,000 hours, but this amount was only about 1,000 hours for the other video. Also, 16,925 users registered in DigiFy through Instagram ads.
Also, 26% of users were attracted through the SMS channel. 170 thousand people who received the SMS of this campaign clicked on the link inside it.
In the display advertising section, which was the most successful attraction channel, 256 thousand people clicked on the banners. Also, DigiFy has released three successful banners on this channel.
283 site construction in one day
The most successful day of this campaign was on December 31, when 1,930 people registered and 283 sites were completely built. On March 5, 38 sites were built and completed.
DigiFy has announced the shortest site construction time of 53 minutes. Also, the average time of registering the first order from the site was 16 hours and 4 minutes. More users than any other time of the day, at 7 pm, have turned to DigiFy to build a website.
In terms of gender composition, men make up 60% and women make up 40% of the registrants. Also, the youngest user was 19 years old and the oldest user was 51 years old at the time of building his site.
91% of people have created their website on mobile
Another interesting point is that 91% of users used mobile phones for their site and only 9% of them used computers.
During the campaign, the DigiFy support team has answered about 38,000 messages in online chat, 1,800 phone calls and 2,000 tickets.
The highest number of orders registered on the sites created in this campaign was 501 orders in 90 days. The record for the highest order in one day is 31 orders.
The highest number of products registered on one site was 1,410, and the most diverse DigiFy site was 1,682 products.
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