According to IDEA, The latest e-commerce report reveals that social networks remain the most popular method, accounting for 40 percent, of product and service presentations. Interestingly, despite filtering measures, social networks continue to capture half of the e-commerce market share. This comes in contrast to the 80 percent market share they held in the 1400 (2021-2022) report, suggesting that filtering has led to a 40 percent reduction in their market share.
Furthermore, the market share of domestic messaging apps has witnessed a three percent decline compared to the previous year, now standing at 23 percent. Despite the 40 percent decrease in the role of social networks in e-commerce, the 23 percent share of domestic messaging apps underscores their struggle to gain a significant share of the market. In this report, the telephone method has increased in comparison to the previous year, claiming 26 percent of product and service offerings through this channel. Additionally, mobile applications have seen their share decrease from 24 percent to 11 percent.
These shifts in market share suggest that while social networks remain a significant player in e-commerce, the landscape is evolving, with messaging apps, telephone orders, and mobile applications all vying for their place. As e-commerce dynamics continue to change, businesses are adapting their strategies to effectively engage with consumers through diverse digital channels.
Personal Financing Remains the Primary Source for E-commerce
The latest report highlights that personal financing continues to be the dominant method for funding e-commerce endeavors. Furthermore, the report indicates that the largest portion of capital investment in the e-commerce sector has been through personal means. Accordingly, 85 percent of the financing within the e-commerce sector has been contributed by individual stakeholders, with funding coming through accelerators, venture capitalists (VCs), and business vendors comprising 6 percent. Financial crowdfunding and government funding make up 2 percent, and the remaining 5 percent encompasses various other financing methods within the e-commerce realm.
In terms of delivery and shipping methods, the national postal company holds the highest market share at 60 percent. This is followed by private postal companies at 12 percent, city-to-city freight companies at 11 percent, private courier services at 9 percent, and business distribution networks at 8 percent. These figures underscore the various channels through which goods are transported and delivered within the e-commerce ecosystem.
As the e-commerce landscape evolves, it’s evident that personal investment continues to drive the majority of financial backing, while the distribution and delivery networks are a blend of both traditional and modern methods, each contributing to the dynamic ecosystem of electronic trade.
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