Divar has increased the security and convenience of users’ transactions by using AI. From identifying suspicious ads to smart pricing, this technology makes things easier for users.
According to Iran digital economy annotation, hearing the name of artificial intelligence reminds many people of science-fiction or distant future movies. The advancement of artificial intelligence models, however, has made the use of this technology much more widespread than in the past and, of course, easier, and in reality makes old hard work easier. By using this technology, Divar has tried to increase the convenience and security of their transactions in order to create a better experience for their users.
From detecting fraudulent ads to smart real estate pricing and even automatic image editing, examples of simple and tangible use of artificial intelligence are on the wall so that this technology can make the activity of the 67 million annual users of this platform easier than before.
Artificial intelligence is now tied to various features and sections of Divar in a way that almost all users of Divar are using it in some way.
Increase security and prevent fraud
Online fraud is a global problem. The security of users and the transactions they make through Divar have always been among the priorities of Divar, and in these years, many efforts have been made to provide a safer space for users with different methods. Divar has now turned to artificial intelligence to protect users’ information and increase their security.
In Divar, artificial intelligence is responsible for checking the text, photos, and information content of ads to identify suspicious ads and prevent them from being published, and also places users who behave suspiciously in different categories with different possible violations. These users face different restrictions based on the amount of violation. Some users may not be able to publish ads, others may be limited to chat or see other ads’ phone numbers.
Users who have been restricted due to a violation must undergo video authentication to remove the restriction. In this authentication, which is done by artificial intelligence, each person must first enter their mobile number, national code and date of birth. Then it completes the authentication by taking a video or a photo, and if it is approved, the restrictions will be removed.
Artificial intelligence for authentication
One of the important parameters for detecting offenders on Divar is user reports. Artificial intelligence can distinguish real reports from fake reports, and if it is sure of a violation, it will limit the access of the offending user. If a user encounters a restriction, video authentication must be done to remove the restriction. Authentication of Divar advertisers is an attempt to create a safe space for users. Divar entrusts an important part of the security of its platform to artificial intelligence, and many companies and startups have joined the wall and provide services to users to perform authentication procedures with high accuracy and multiple steps.
Automatic erasure of license plate numbers in car advertisements
When users intend to advertise and sell their cars on Divar, the license plate number is one of the information that should be publicized with some considerations and it is usually recommended to erase the license plate number. On the other hand, according to the survey, 40% of Divar users are not comfortable with their car license plate number in the photo, and they had a hard time erasing the license plate number, because using photo editing software is time-consuming, and many users may prefer to use image editing programs.
Do not know But the Divar’s technical team solved this problem by using artificial intelligence, and the user’s license plate in the photo is automatically erased by artificial intelligence, and the user does not need to edit and modify the photo.
Check the advertisement images
LLM is a language model that has the power to analyze large text and image data. Divar now uses LLM to review the photos of ads. Interestingly, this work is done by artificial intelligence with a small error compared to the human observer. However, the artificial intelligence model is able to analyze and check a much larger number of photos and texts than a human observer. With this artificial intelligence, ads are reviewed in much less time and rules for removing inappropriate images can be applied to different ads. This artificial intelligence has the ability to declare a photo suspicious or delete it if it is found to be inappropriate.
Divar in 15 living languages
From now on, with the help of artificial intelligence, Divar is available in Arabic, English, Turkish, Russian, Spanish, French, German, Chinese, Filipino, Azeri, Indonesian, Armenian, Kurdish, Pashto and Urdu languages. Of course, this service is currently only available in the web version of Divar and in some cities. The reason for Divar to access Divar in 15 different languages is that people’s language should not be an obstacle for them not to use Divar, and this service is done in line with Divar’s inclusiveness and diversity program.
Online property pricing
It has happened to many people that they want to buy or sell a house, but they don’t know what the real price of their property is now? This is what AlooMelk does for home buyer or seller users.
All you have to do is give artificial intelligence the information about the house, including the size, floor, year of construction, property map, etc., and it will estimate the exact price of the desired property with more than 90% accuracy. With AlooMelk, advertisers can put the closest real price on their home to have a better chance of closing a deal.
On the other hand, property buyers can be sure that they will find a house with a fair price by inquiring the price from this platform. AlooMelk is one of Divar’s ad supplements. Since the beginning of 2023, Divar has added many extensions or supplements to its platform in a new solution called “next to Divar”.
In this new path, which is being followed with the aim of improving the user experience, Wall users can use the services of other companies and startups in the transaction process to have a safer and more comfortable experience.
Find related ads
In order to optimize your search and spend less time, different routes are suggested by artificial intelligence to reach the best product or service you want. Using the search bar, categories, filters and map are some of these shortcuts to reach the best ad on Divar.
Personalization of ads
One of the important services of Divar is the personalization of ads for users. That is, by using artificial intelligence, an attempt has been made to improve the user experience for the advertiser and the ad viewer. With ad promotion, smart pricing, and appropriate tags, people’s ads are personalized and their chances of being seen by those who have searched for the closest service or product to that ad are higher. In simpler words, ad personalization can directly show your ad to users who need your product or service and have searched for it to increase the chance of communication between Divar’s users.
Smart pricing
To facilitate the transaction process and help users determine the right price, a system called smart pricing is used. Using complex algorithms and user data analysis, this system provides an estimated price for the product or service you want to sell, which helps you choose a fair price to increase the chance of a deal.
Easily remove furniture from real estate ads
“Rotoush” is a new artificial intelligence tool that can help edit photos and remove extra furniture and accessories from photos that users post in real estate ads. This new service of Divar is currently being implemented on a trial basis in the real estate ads of the two cities of Isfahan and Mashhad and will soon be available to Divar’s users all over Iran. With Rotoush, you can hide all the accessories and furniture inside the house and publish a photo of an empty house with color correction and better quality.
Companion with artificial intelligence
“Chardivari” is one of the services of the “Next to Divar” solution, which is supposed to solve the concerns of travelers. Every traveler is concerned about choosing accommodation in the destination city, the quality of that accommodation and verifying and checking the information about that accommodation on the web pages.
It has happened to almost all of us that we have booked a place online and when we step into that accommodation, it is not at all like the image that they made of it on the Internet. “Chardivari” startup and artificial intelligence have solved this problem. It is enough to give your purpose of travel and your priorities to Chardivari so that the artificial intelligence introduces the best accommodations that suit your taste, accelerates the online reservation process of that accommodation, and verifies the information and opinions about the accommodation and conveys it to you to make the best decision. Travel to choose a destination. “Chardivari” is one of the services added to Divar by an Iranian startup.
No Comment! Be the first one.