Referring to the high volume of offline financial transactions in the country, Negin Daneshvar, the CEO of Takhfifan, stated at the Iran LendTech event: “Currently, four billion store transactions are done offline in the country, of which 91.9 percent are in the offline market and Only 8% is done online. Meanwhile, in Europe, between 70 and 75 percent of financial transactions belong to the offline domain.
According to Iran digital economy annotation, emphasizing the importance of financing guilds in the economic and social growth of the country, the CEO of Takhfifan said that the improvement of this sector can greatly contribute to the growth and development of the economy. She further stated: “Increasing the strength of the network of adopters, easy access to financial resources and increasing working capital will help the development of trades and small and medium businesses.”
In the field of discount services and refunds, Hetifan has previously announced that it holds the record for attracting the largest number of physical and online stores in the country. This marketing platform cooperates with more than 30,000 face-to-face stores (Vendor) in the field of discount and refund services for in-person purchases and with more than 500 websites in the online refund section.
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